AI amplifies.
Whether it helps or harms depends on how we lead.
Advisory
Organizational engagement
We advise public-serving leaders on building the governance, workforce capability, and operating conditions needed to make responsible AI decisions—and sustain them under real-world pressure.
Advocacy
Civic & community engagement
Through public-interest writing, education, and civic engagement, we work to strengthen understanding and amplify the voices of people affected by technology—and their influence over how it is used and governed.
About the Founder
Brenda Rodgers has spent more than two decades leading complex transformation across technology, academic medicine, community health, and public serving organizations; including UCSF Health, Community Health Center Network, Microsoft, and Apple.
Her work spans enterprise program leadership, governance, change management, workforce adoption, accessibility, and digital transformation.
Born with moderate-to-severe hearing loss, Brenda has experienced firsthand how systems can exclude the people they are meant meant to serve. That experience shaped her commitment to technology centered on equity, accessibility, accountability, and human dignity.
Meet Waldo
Waldo is a hearing service dog trained by Canine Companions. He has been Brenda’s teammate since 2025. Waldo enjoys accompanying Brenda for on-site events.
Coming soon: A children’s book about Waldo’s adventure as a hearing service dog.
Our free guide to ethical AI readiness
Before AI Strategy
A Leadership Primer for Ethical AI Readiness
Before developing an AI strategy or selecting more tools, leaders need to know whether their organization is prepared to use AI responsibly.
Written for leaders in healthcare, education, public service, nonprofit, and other public-serving organizations, this short primer examines four responsibilities: seeing organizational reality, defining responsible progress, connecting knowledge to influence, and building responsible practice that can endure.
Let’s talk
Start with a conversation about where AI is already showing up, what risks and workforce impacts may be emerging, and what ethical AI readiness should look like for your organization.